Community Outreach

Automotive Service Excellence-Education Foundation (formally known as A-YES)

[ ASE-EF ]

The Automotive Service Excellence Education Foundation (ASE-EF) Program is a collaborative initiative between various auto manufacturers, dealerships, and accredited High Schools and College automotive programs affiliated with the ASE Education Foundation.

This program aims to address the nationwide demand for skilled service technicians and establish a seamless transition from education to a career in the automotive industry.

For over 23 years, ASE-EF has been actively involved in the Houston area. In 2022/2023, the programs has worked with nearly 80 high schools with 6,265 students enrolled in technician programs. Since its establishment, the program has successfully placed more than 1,800 students in internships, providing them with valuable hands-on experience.

Presently, approximately 100 members of the Houston Automobile Dealers Association (HADA) are actively participating in the program.

Additionally, HADA offers scholarship opportunities to qualified ASE-EF students, further supporting their educational and career endeavors.

To inquire about having a technician intern, individuals can contact George.arrants@aseeducation.org for more information.

Motorist Assistance Program

[ MAP ]

The Motorist Assistance Program (MAP) has a significant impact on every Houston motorist, providing crucial support during times of distress. Being stranded on a freeway can be a daunting and potentially hazardous situation, but the arrival of a MAP patrol vehicle brings a sense of relief and reassurance.

Originally launched in 1986 with two service vans, the MAP fleet has expanded to include more than 20 specially-equipped vehicles operated by Harris County Sheriff's deputies. These dedicated officers traverse Houston-area freeways tirelessly, covering hundreds of miles each weekday, around the clock. Their primary objective is to identify motorists in need of basic roadside assistance, such as fuel or other essential services. By promptly and safely attending to these motorists, the MAP deputies contribute to reducing traffic congestion.

Since the MAP program’s inception, HADA has donated and placed 131 vehicles into service and has surpassed one million people assisted. The program is administered by the Harris County Sheriff’s Department and funded by METRO, Texas Department of Transportation, City of Houston, Houston TranStar and HADA.

Scholarship

HADA is dedicated to assisting dealer employees and their dependents in furthering their education and fostering the growth and development of individuals who contribute to the vibrant automotive landscape of Houston.

For more than 20 years, HADA awarded scholarships to dealership employees, their dependents and ASE students. With each award, HADA reaffirms its commitment to making a positive and lasting impact on the lives of those within its community.