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Houston Auto Market News Q1-2024
May 30, 2024
Houston Auto Market News
October 15, 2024
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HADA Today Q2-2024 Chairman’s Column & Newsletter

Hello Houston Auto Dealers!

As we drive into the second quarter, it’s time to take a closer look under the hood of our business processes. It has been ‘Groundhog Day’ at our dealerships, where we’ve been encouraging our managers to scrutinize every aspect of our operations. Daily, we ask them if we have created a process just to compensate for someone else not doing their job or to benefit the customer. It’s time to review our business practices and ensure they genuinely benefit our employees and customers.

We car folks often design processes for our own convenience rather than our customers’. However, the tide is turning, and our customers must come first. Remember how taxi companies faltered because Uber prioritized the customer experience? It’s time to get uncomfortable with our processes and assess them from the customer’s perspective. This shift towards customer-centric processes is crucial for our success. Each day offers a new opportunity to enhance the car-buying experience. If you were in the customer’s shoes, how would you want the experience? Efficiency needs to be at the forefront of this experience.

To facilitate this, we must remember that investing in our employees is crucial. As I always say, ‘Well-trained employees are not only more productive, they’re also happier and more likely to stay. Don’t risk losing them by skimping on training.’ A good way to evaluate this is to check your turnover rates—if they’re high, it’s a signal that your training process needs improvement. Education at all levels in every department is vital. We need to invest in those employees who see the value in educational opportunities and continuous development.

Before I wrap up, I’d like to share a few reminders. We’re thrilled to announce that our scholarship recipients have been notified, and we’re incredibly proud of our 73 winners. Applications open again in November, so mark your calendars to inspire your employees to apply for this financial opportunity.

Last, if workforce development is something you need in the service department, consider participating in the student technician competition on November 15th at San Jacinto College in Pasadena. We’re looking for 15 dealerships to train teams of three students. It’s a fantastic opportunity to give back and help shape the future of our industry. Remember, your participation in these events and opportunities is crucial for our collective growth. You can contact RoShelle Salinas for more information.

And on a lighter note, if anyone’s in the market for a shiny new Chevy, you know who to call! (Just kidding… or am I?)

Sincerely,

Chris Gillman 

Chairman, Houston Auto Dealers Association

Click here to read the full newsletter: https://new.express.adobe.com/webpage/6EI7GAf90qV3S