December 19, 2022

End of Year Chairman’s Corner

Chris Poulos, HADA Chairman, West Point Lincoln of Sugar Land and West Point Buick/GMC, West Point Lincoln. When you look back at the challenges we had last year with supply and inventory issues, I think you can still say we had a pretty good year. We battled through it and are starting to see […]
December 12, 2022


Find and reach in-market buyers using high-quality data and engage targeted audiences wherever they watch. Effectv pairs industry data with 1st party-aggregated Comcast data to create a strategy that seamlessly reaches the right audience in specific geographies. We have expanded our auto sales reporting to include AUTOFLYTE EDGE, a daily sales insights tool that […]
September 26, 2022

Adapt & Adopt

By. Chairman Chris Poulos Adapt and adopt – Classic tenants for auto dealers in a dynamic industry, and even truer today as we face significant new challenges. As I have said before auto dealers are a resilient bunch. We find our way through these things – supply disruptions, inflation, rising interest rates, a pandemic, […]
September 26, 2022

How Auto Advertising Should Adapt to Support Evolving Buying Journey

To say the auto industry is in flux is an understatement, but even as change roils the automotive marketplace, one thing remains clear: continued dealer success depends largely on the buyer experience.  As consumer demand grows for Electric Vehicles and digital alternatives to traditional showroom visits and vehicle purchases, advertising campaigns must evolve as […]
May 12, 2022

Chairman’s Report: Trending in the Right Direction

By. Chris Poulos, HADA Chairman, West Point Lincoln of Sugar Land and West Point Buick/GMC, West Point Lincoln. I was encouraged recently by the first quarter sales report by INFONATION, Inc. It showed Houston Region Total Sales were up in Q1-2022 at 70,491 units, a “significant uptick” compared to Q4-2021 at 61,337 units sold. […]
May 12, 2022

Houston Auto Market News

Q1 – 2022 Total & Retail Sales in Houston Were Up Compared To Q4-2021. Review the full report here.
February 10, 2022

Dealers Rise to the Challenges

Chris Poulos, HADA Chairman Hello HADA members and friends. I’m back! As you may recall, I held this chair in 2015. Aside from some miserable weather that year, I guess you could call it the good ‘ole days of ample inventories, strong sales, and good profits. Compare that to the unprecedented challenges dealers faced […]
February 9, 2022

Sponsor Spotlight

Danner’s Incorporated Danner’s Security has been a leader in the automotive and commercial security solution business since 1939. With over 80 years of experience, Danner’s has helped commercial businesses, including car rental facilities and automotive dealerships like yours, find security solutions to fit their exact needs. Danner’s Security knows not all security solutions fit […]
February 8, 2022

Associate Member Spotlight

Meet New Member HR & P For nearly a quarter-century, HR&P has been protecting the interests of employers, providing administrative services, including HR technologies, payroll & tax compliance, human resource counseling, and benefits administration.  HR&P can be as comprehensive or as lean as your dealership requires, from basic payroll processing to more complex administration. […]
February 8, 2022

Houston Auto Market News 2021 – Q4

Despite the challenges of the Coronavirus variants, supply chain issues, and microchip shortages, there were record-breaking retail sales prices for vehicles. Overall 2021 sales still exceeded the forecasted expectation for the year and last year’s sales volumes. Read all the numbers here:
October 23, 2021

So, Where are the Viewers Going?

Effectv explains viewership fragmentation and what you can do about it. Viewership fragmentation continues to accelerate across premium TV and video as consumers demand greater flexibility in how, when, and where they consume content. This fragmentation creates challenges for automotive advertisers trying to target specific PMA audiences. Many advertisers leverage multiple vendors to drive […]
October 22, 2021

Chairman’s Corner

Low Inventory, High profits: The New Normal? By: Roger Elswick, Community Honda, Toyota and Kia In my last column, I saw positive signs that we were returning to normalcy, at least in terms of the growing vaccine rollout that reduced the threat of the coronavirus pandemic. People showed they were ready to get out […]