May 22, 2023

“Have the Roaring 20’s Arrived Again?”

Chairman’s Column: Joe Chastang, Chastang Ford When the first quarter sales report for the Houston Region arrived from InfoNation, Inc., I couldn’t help but wonder if the Roaring 20’s had made a comeback. The numbers were undeniably impressive, with total sales reaching 92,749 units in Q1-2023 compared to 73,011 units in Q4-2022 and 70,491 […]
May 22, 2023

Auto Audiences Are More Engaged with Multiscreen TV

Brittany Bastian, Sr. Measurement & Insights Analyst at Effectv Multiscreen TV is an effective tool for engaging audiences, building brand awareness, and increasing customer lifetime value. A recent study called TV Makes Memories shows that respondents found automotive ads to be 44% more relevant and were 31% more engaged when viewed on multiscreen TV. […]
May 22, 2023

Associate Member Spotlight

Trade and Upgrade to the Healthcare of the Future. Imagine360 is the first fully integrated health plan solution offering significant savings through innovative and market-competitive price protection. We cater to the auto industry’s unique needs and work with dealerships nationwide to help them save money and provider better healthcare for their employees. Imagine360 offers […]
May 3, 2023

Houston Auto Market News Q2 – 2023

Q2- 2023 Total & Retail Sales in Houston Were Up Compared To Q4-2022 & Q1-2023. InfoNation says, “The roaring 20’s have arrived!” Not since Q3-2015 have total vehicle sales for the Houston region been stronger. The Houston region even outsold national sales during the last three years and finally, national sales are also on […]
February 22, 2023

Do you want your competitor’s sales numbers?

You know your sales numbers as of right now, but do you know your competitors? Do you know where they are gaining share? Or which models/segments are trending in your target geography today? Do you know where other OEMs are selling or where it’s best to conquest specific models?   Effectv’s partnership with AUTOLFYTE EDGE […]
February 14, 2023

Associate Member Spotlight

The PEA Group PEA Group is an award-winning, multidisciplinary site design firm offering a full roster of services to assist our partners and clients through the site design process. Since 1947, our engineers, landscape architects, land surveyors, and consultants have been providing creative site design solutions for various projects, from education and commercial to […]
February 14, 2023

Hope Springs Eternal

By. Joe Chastang, HADA Chairman It’s been a decade since I first served as HADA Chairman, and a lot has changed since then. But what hasn’t changed is the high honor to serve one of the best, most effective dealer associations in the county. Thank you. As I take the reins, we are coming […]
February 14, 2023

Houston Auto Market News Q4 – 22

Q4 – 2022 Total & Retail Sales in Houston Were Up Compared To Q4-2021. Auto industry insiders say 2022 was ‘a mixed bag.’ Perhaps that is true for US national sales, but as for the Houston region, dealers sold a whopping 310,907 units. A number unseen since 2015.  Review the full report here.HADA-NEWSLETTER-VOL14-ISSUE1-JAN2023
December 19, 2022

End of Year Chairman’s Corner

Chris Poulos, HADA Chairman, West Point Lincoln of Sugar Land and West Point Buick/GMC, West Point Lincoln. When you look back at the challenges we had last year with supply and inventory issues, I think you can still say we had a pretty good year. We battled through it and are starting to see […]
December 12, 2022


Find and reach in-market buyers using high-quality data and engage targeted audiences wherever they watch. Effectv pairs industry data with 1st party-aggregated Comcast data to create a strategy that seamlessly reaches the right audience in specific geographies. We have expanded our auto sales reporting to include AUTOFLYTE EDGE, a daily sales insights tool that […]
September 26, 2022

Adapt & Adopt

By. Chairman Chris Poulos Adapt and adopt – Classic tenants for auto dealers in a dynamic industry, and even truer today as we face significant new challenges. As I have said before auto dealers are a resilient bunch. We find our way through these things – supply disruptions, inflation, rising interest rates, a pandemic, […]