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Houston Auto Market Hits Record Highs in Q1-2025 The Houston auto industry surged into 2025 with record-breaking momentum. Total vehicle sales reached an all-time high of 108,095 units, marking a significant increase over both Q4-2024 and Q1-2024. Retail sales also set a new record at 91,224 units, underscoring strong consumer demand, particularly for trucks […]

By Steven Wolf, 2025 HADA Chairman As we navigate 2025, and I return as chairman, I’m dedicated to seeing HADA remain steadfast in its mission to support and advocate for Houston’s dealers. And I’ve jumped in feet first to start this year’s legislative session. On February 25, the Texas Auto Dealers Association hosted Houston […]

2024’s Strong Finish and a Promising 2025 The Houston auto market wrapped up 2024 with an impressive surge in sales, reinforcing the region’s resilience and consumer confidence. Total vehicle sales for Q4-2024 climbed to 96,263 units, marking an increase from 90,448 in Q3-2024 and significantly surpassing 83,587 in Q4-2023. This upward trajectory was mirrored […]

Q3- 2024 A Recovering Market Place As we move through the final quarter of 2024, the Houston region’s auto industry is gearing up for an exciting finish to the year. Industry experts have dubbed 2023 the “year of recovery” for the U.S. auto market, following several challenging years. Locally and nationally, vehicle sales have […]

Sports fans have more opportunities to engage with their favorite content across both traditional TV and streaming, making it an attractive market for advertisers. Sports events consistently attract large viewership, offering a platform for brands to build awareness and reach diverse demographics.1 Advantages of sports advertising include: Does Sports Advertising Work? Yes. In 2023, […]

Hello Fellow Dealers, As we approach the third quarter, I have a question for you: Are you comfortable? If so, it’s time to get a little uncomfortable again. In this business, being comfortable can mean we’ve forgotten where we came from. Getting caught up in the day-to-day is easy, but we need to get […]

Q2- 2024: SUV and Truck Dominance Continues to Shape the Auto Industry As we progress through 2024, the American love affair with SUVs and trucks remains a powerful force in the automotive market. High-end brands and industry giants are shifting focus to meet demand. Ferrari made waves earlier this year by introducing its first-ever […]

Hello Houston Auto Dealers! As we drive into the second quarter, it’s time to take a closer look under the hood of our business processes. It has been ‘Groundhog Day’ at our dealerships, where we’ve been encouraging our managers to scrutinize every aspect of our operations. Daily, we ask them if we have created […]

Newsletter Entry: Automotive Market Update Houston Region Total Sales were up in Q1-2024 at 88,002 units compared to Q4-2023 at 83,587 units sold, but down from Q1-2023 at 92,749 units. Retail Sales in the Houston Region for Q1-2024 were also up, reaching 76,379 units compared to 73,302 units in Q4-2023, yet down from 81,250 […]

The Houston Region’s automotive landscape witnessed notable shifts in the fourth quarter of 2023, reflecting both challenges and opportunities within the market. Despite an overall decrease in total sales from the preceding quarter, the region remained resilient and saw the 4th best year in new vehicle sales for the Houston Region at 356,437 vehicles […]

Data insights increasingly drive the way in which multiscreen TV advertising is planned and bought. This report, published biannually, provides an ongoing benchmark to help marketers use TV’s reach and precision across screens to be more effective in delivering results than ever before.  The comprehensive data set used for this report is from more […]