News

December 26, 2024

Houston Auto Market News

Q3- 2024 A Recovering Market Place As we move through the final quarter of 2024, the Houston region’s auto industry is gearing up for an exciting finish to the year. Industry experts have dubbed 2023 the “year of recovery” for the U.S. auto market, following several challenging years. Locally and nationally, vehicle sales have […]
October 15, 2024

Sports advertising is a powerful tool for reaching dedicated audiences

Sports fans have more opportunities to engage with their favorite content across both traditional TV and streaming, making it an attractive market for advertisers. Sports events consistently attract large viewership, offering a platform for brands to build awareness and reach diverse demographics.1 Advantages of sports advertising include: Does Sports Advertising Work? Yes. In 2023, […]
October 15, 2024

Houston Auto Market News

Q2- 2024: SUV and Truck Dominance Continues to Shape the Auto Industry As we progress through 2024, the American love affair with SUVs and trucks remains a powerful force in the automotive market. High-end brands and industry giants are shifting focus to meet demand. Ferrari made waves earlier this year by introducing its first-ever […]
May 30, 2024

Houston Auto Market News Q1-2024

Newsletter Entry: Automotive Market Update Houston Region Total Sales were up in Q1-2024 at 88,002 units compared to Q4-2023 at 83,587 units sold, but down from Q1-2023 at 92,749 units. Retail Sales in the Houston Region for Q1-2024 were also up, reaching 76,379 units compared to 73,302 units in Q4-2023, yet down from 81,250 […]
February 29, 2024

Houston Auto Market News 2023

The Houston Region’s automotive landscape witnessed notable shifts in the fourth quarter of 2023, reflecting both challenges and opportunities within the market. Despite an overall decrease in total sales from the preceding quarter, the region remained resilient and saw the 4th best year in new vehicle sales for the Houston Region at 356,437 vehicles […]
December 12, 2023

Effectv’s latest TV Viewership Report is out! 

Data insights increasingly drive the way in which multiscreen TV advertising is planned and bought. This report, published biannually, provides an ongoing benchmark to help marketers use TV’s reach and precision across screens to be more effective in delivering results than ever before.  The comprehensive data set used for this report is from more […]
December 12, 2023

HADA Today Q4 Chairman’s Column & Newsletter

The Ever-evolving Automotive Landscape, by Joe Chastang, Chastang Ford Welcome to the end of 2023! I hope this message finds you in good health and high spirits. As we navigate the ever-evolving landscape of the automotive industry, I am pleased to see our business is still thriving, and the demand for vehicles remains robust. […]
December 11, 2023

Houston Auto Market News Q4 – 2023

In 2023, the Houston auto market showcased resilience and growth, marking it as the 4th best year in new vehicle sales since tracking began, with an impressive 356,437 vehicles sold. As we navigate the intricacies of the market, the report below offers insights into retail market share dynamics, average sales prices, and vehicle sales […]
October 31, 2023

Marshall Center for Advanced Careers Triumphs as Winners of the Houston Student Automotive Tech Competition

In an exhilarating showcase of automotive talent, the Marshall Center for Advanced Careers of Alief ISD has emerged victorious as the winners of the highly competitive Student Automotive Tech Competition, earning the honor of representing their school at the North Texas Automobile Dealers Auto Tech Competition 2023 at Texas Motor Speedway in Fort Worth […]