NEWS

Chairman’s Column: Joe Chastang, Chastang Ford When the first quarter sales report for the Houston Region arrived from InfoNation, Inc., I couldn’t help but wonder if the Roaring 20’s had made a comeback. The numbers were undeniably impressive, with total sales reaching 92,749 units in Q1-2023 compared to 73,011 units in Q4-2022 and 70,491 […]

Brittany Bastian, Sr. Measurement & Insights Analyst at Effectv Multiscreen TV is an effective tool for engaging audiences, building brand awareness, and increasing customer lifetime value. A recent study called TV Makes Memories shows that respondents found automotive ads to be 44% more relevant and were 31% more engaged when viewed on multiscreen TV. […]

Trade and Upgrade to the Healthcare of the Future. Imagine360 is the first fully integrated health plan solution offering significant savings through innovative and market-competitive price protection. We cater to the auto industry’s unique needs and work with dealerships nationwide to help them save money and provider better healthcare for their employees. Imagine360 offers […]

Q2- 2023 Total & Retail Sales in Houston Were Up Compared To Q4-2022 & Q1-2023. InfoNation says, “The roaring 20’s have arrived!” Not since Q3-2015 have total vehicle sales for the Houston region been stronger. The Houston region even outsold national sales during the last three years and finally, national sales are also on […]

You know your sales numbers as of right now, but do you know your competitors? Do you know where they are gaining share? Or which models/segments are trending in your target geography today? Do you know where other OEMs are selling or where it’s best to conquest specific models?   Effectv’s partnership with AUTOLFYTE EDGE […]

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By. Joe Chastang, HADA Chairman It’s been a decade since I first served as HADA Chairman, and a lot has changed since then. But what hasn’t changed is the high honor to serve one of the best, most effective dealer associations in the county. Thank you. As I take the reins, we are coming […]

Q4 – 2022 Total & Retail Sales in Houston Were Up Compared To Q4-2021. Auto industry insiders say 2022 was ‘a mixed bag.’ Perhaps that is true for US national sales, but as for the Houston region, dealers sold a whopping 310,907 units. A number unseen since 2015.  Review the full report here.HADA-NEWSLETTER-VOL14-ISSUE1-JAN2023

Chris Poulos, HADA Chairman, West Point Lincoln of Sugar Land and West Point Buick/GMC, West Point Lincoln. When you look back at the challenges we had last year with supply and inventory issues, I think you can still say we had a pretty good year. We battled through it and are starting to see […]

Find and reach in-market buyers using high-quality data and engage targeted audiences wherever they watch. Effectv pairs industry data with 1st party-aggregated Comcast data to create a strategy that seamlessly reaches the right audience in specific geographies. We have expanded our auto sales reporting to include AUTOFLYTE EDGE, a daily sales insights tool that […]

By. Chairman Chris Poulos Adapt and adopt – Classic tenants for auto dealers in a dynamic industry, and even truer today as we face significant new challenges. As I have said before auto dealers are a resilient bunch. We find our way through these things – supply disruptions, inflation, rising interest rates, a pandemic, […]