COMMUNITY OUTREACH
Automotive Service Excellence-Education Foundation (formally known as A-YES)
[ ASE-EF ]
Right now, new car and truck dealerships are paying more than ever to hire and retain the best employees for their service and collision repair departments. The Automotive Service Excellence-Education Foundation Program (formally known as A-YES) serves as a resource to help develop skilled technicians to fill those positions. Not only is the ASE-EF program essential to meet this ever-growing demand, it is a great way to introduce Houston’s youth to a fulfilling and rewarding career field.
The ASE-EF Program is a partnership among participating auto manufacturers, dealers and select high school/vocational schools.
This is an industry-wide “school-to-career” effort to address the nationwide need for qualified service technicians.


Motorist Assistance Program
[ MAP ]
Since the MAP program’s inception, HADA has donated and placed 123 new vehicles into service and more than 800,000 drivers have been assisted.
The program is administered by the Harris County Sheriff’s Department and funded by H-GAC (Houston Galveston Area Council), Texas Department of Transportation, Harris County, Verizon Wireless and HADA.

Scholarship
The HADA is dedicated to assisting dealer employees and their dependents in furthering their education. The HADA sponsored scholarship program is in its 17th year. In the spring of each year prospective applicants are screened and selected by a special committee based on financial need, community engagement and academic excellence.