Houston Auto Market News

2024’s Strong Finish and a Promising 2025

The Houston auto market wrapped up 2024 with an impressive surge in sales, reinforcing the region’s resilience and consumer confidence. Total vehicle sales for Q4-2024 climbed to 96,263 units, marking an increase from 90,448 in Q3-2024 and significantly surpassing 83,587 in Q4-2023. This upward trajectory was mirrored in retail sales, which jumped to 85,087 units, continuing the year’s steady momentum.

Truck & SUV Dominance Continues

The shift toward larger vehicles remained undeniable as the Truck/SUV segment commanded 80.5% of the retail market, setting yet another record high. With 68,478 units sold in Q4-2024, this category continues to outpace traditional auto sales, which saw a slight dip to 19.5% market share. Annual figures further reinforce this trend, as retail Truck/SUV sales reached 254,687 units in 2024, up from 245,456 in 2023.

Price Trends and Market Dynamics

The average retail sales price for Q4-2024 settled at $51,269, reflecting a minor increase from the previous quarter but a slight decline from Q4-2023. Truck/SUV prices remained notably higher at $54,124. Meanwhile, fleet sales—often an indicator of broader business investment—rose to 11.7% market share, up from 10.3% in Q3-2024.

Electrified Vehicles Maintain Growth

Electric and hybrid vehicles continued their steady rise, accounting for 17.9% of the market in 2024, proving that consumer interest in alternative fuel options remains strong.

Looking Ahead: 2025 Poised for Growth

With 362,688 vehicles sold in 2024, Houston’s auto market outperformed 2023’s numbers and remains on a path to potentially rival the all-time highs of 2014 and 2015. The momentum is clear: consumer confidence is high, and all signs point to another strong year ahead.

As we shift gears into 2025, all eyes will be on how inventory levels, economic factors, and evolving consumer preferences shape what could be another record-breaking year for Houston’s automotive industry.