Sports advertising is a powerful tool for reaching dedicated audiences
October 15, 2024
Sports advertising is a powerful tool for reaching dedicated audiences
October 15, 2024
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Houston Auto Market News

Q3- 2024 A Recovering Market Place

As we move through the final quarter of 2024, the Houston region’s auto industry is gearing up for an exciting finish to the year. Industry experts have dubbed 2023 the “year of recovery” for the U.S. auto market, following several challenging years. Locally and nationally, vehicle sales have been strong—what some might call “going gangbusters.”

Q3 2024 has shown impressive growth, outperforming both Q2 2024 and Q3 2023, despite having two fewer selling days. September 2024 alone surpassed September 2023 in sales, reflecting the sustained momentum of the market. Year-to-date, vehicle sales are not far behind last year’s totals, suggesting a return to pre-pandemic “normalcy.”

While 2024 may not surpass the record-breaking recovery of 2023, it is set to exceed the robust sales of 2022 and far outpace the pre-pandemic numbers of 2019. The trajectory remains positive as the industry continues to thrive.

Read the full report below for a detailed look at how these trends are reshaping the market.