“Stay Uncomfortable: Rethinking Operations for a Smarter Future”
October 15, 2024Houston Auto Market News
December 26, 2024Sports fans have more opportunities to engage with their favorite content across both traditional TV and streaming, making it an attractive market for advertisers. Sports events consistently attract large viewership, offering a platform for brands to build awareness and reach diverse demographics.1
Advantages of sports advertising include:
- Captive audience: Sports fans are passionate and loyal, tuning in regardless of their team’s performance.2
- Broad reach: Sports events attract a wide range of viewers, from families to retirees.3
- Year-round engagement: Fans follow multiple sports leagues, providing consistent exposure.4
- Time-sensitive marketing: Live sports offer opportunities for real-time promotions.5
- Social gathering: Sports are often watched in groups, increasing audience size and engagement.6
Does Sports Advertising Work?
Yes. In 2023, the Doral Automotive Group of southern Florida leveraged the success of the Miami Heat to advertise during the team’s NBA regular season games with a message of family values and to connect with potential customers. Its three dealerships saw a +6% increase in incremental reach and +41% growth in frequency.7
By leveraging the power of sports advertising, brands can effectively reach and engage a targeted audience. Learn more at Sports Advertising: Advantages & Key Audience Facts | Effectv

Sources:
- Super Bowl LVIII Draws 123.7 Million Average Viewers, Largest TV Audience on Record, Nielsen, 2024.
- eDMA HH and demo ratings/imps based on Nielsen Storm Overnights, Chicago Interconnect Live+SD, NBA Playoffs on TNT and ESPN 4/16/2024-4/29/2024.
- Comcast Aggregated Sports Ad Exposure data matched with Experian. January – December 2023.
- Comcast Aggregated Viewership Data. Full Year 2019. Number of sports watched among heavy sports viewer tercile.
- Nielsen NPOWER Reach Report. Program Type: Sports Events across cable, broadcast & live streaming.
- TVision Program Analysis Time Period Report. Live + SD on linear only within Effectv footprint. January – December 2023. Co-viewing rate is the proportion
- From Slam Dunks to Sold Cars: Leveraging Live Sports to Reach the Right Car Buyers, Effectv, 2023.