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Sports fans have more opportunities to engage with their favorite content across both traditional TV and streaming, making it an attractive market for advertisers. Sports events consistently attract large viewership, offering a platform for brands to build awareness and reach diverse demographics.1 Advantages of sports advertising include: Does Sports Advertising Work? Yes. In 2023, […]

Hello Fellow Dealers, As we approach the third quarter, I have a question for you: Are you comfortable? If so, it’s time to get a little uncomfortable again. In this business, being comfortable can mean we’ve forgotten where we came from. Getting caught up in the day-to-day is easy, but we need to get […]

Q2- 2024: SUV and Truck Dominance Continues to Shape the Auto Industry As we progress through 2024, the American love affair with SUVs and trucks remains a powerful force in the automotive market. High-end brands and industry giants are shifting focus to meet demand. Ferrari made waves earlier this year by introducing its first-ever […]

Hello Houston Auto Dealers! As we drive into the second quarter, it’s time to take a closer look under the hood of our business processes. It has been ‘Groundhog Day’ at our dealerships, where we’ve been encouraging our managers to scrutinize every aspect of our operations. Daily, we ask them if we have created […]

Newsletter Entry: Automotive Market Update Houston Region Total Sales were up in Q1-2024 at 88,002 units compared to Q4-2023 at 83,587 units sold, but down from Q1-2023 at 92,749 units. Retail Sales in the Houston Region for Q1-2024 were also up, reaching 76,379 units compared to 73,302 units in Q4-2023, yet down from 81,250 […]

The Houston Region’s automotive landscape witnessed notable shifts in the fourth quarter of 2023, reflecting both challenges and opportunities within the market. Despite an overall decrease in total sales from the preceding quarter, the region remained resilient and saw the 4th best year in new vehicle sales for the Houston Region at 356,437 vehicles […]

Data insights increasingly drive the way in which multiscreen TV advertising is planned and bought. This report, published biannually, provides an ongoing benchmark to help marketers use TV’s reach and precision across screens to be more effective in delivering results than ever before.  The comprehensive data set used for this report is from more […]

The Ever-evolving Automotive Landscape, by Joe Chastang, Chastang Ford Welcome to the end of 2023! I hope this message finds you in good health and high spirits. As we navigate the ever-evolving landscape of the automotive industry, I am pleased to see our business is still thriving, and the demand for vehicles remains robust. […]

In 2023, the Houston auto market showcased resilience and growth, marking it as the 4th best year in new vehicle sales since tracking began, with an impressive 356,437 vehicles sold. As we navigate the intricacies of the market, the report below offers insights into retail market share dynamics, average sales prices, and vehicle sales […]

In an exhilarating showcase of automotive talent, the Marshall Center for Advanced Careers of Alief ISD has emerged victorious as the winners of the highly competitive Student Automotive Tech Competition, earning the honor of representing their school at the North Texas Automobile Dealers Auto Tech Competition 2023 at Texas Motor Speedway in Fort Worth […]

Navigating the Curvy Road Ahead by Joe Chastang, Chastang Ford As we find ourselves midway through 2023, it’s time to take stock of where we stand in the ever-evolving automotive industry landscape. After a thunderous first quarter, the vehicle market in Houston appears to be finding its equilibrium, albeit with a few twists and […]