NEWS

October 23, 2021

So, Where are the Viewers Going?

Effectv explains viewership fragmentation and what you can do about it. Viewership fragmentation continues to accelerate across premium TV and video as consumers demand greater flexibility in how, when, and where they consume content. This fragmentation creates challenges for automotive advertisers trying to target specific PMA audiences. Many advertisers leverage multiple vendors to drive […]
October 22, 2021

Chairman’s Corner

Low Inventory, High profits: The New Normal? By: Roger Elswick, Community Honda, Toyota and Kia In my last column, I saw positive signs that we were returning to normalcy, at least in terms of the growing vaccine rollout that reduced the threat of the coronavirus pandemic. People showed they were ready to get out […]
October 22, 2021

Houston Auto Market News 2021 – Q3

Houston region’s total sales retail sales were up compared to Q3 2020 and down compared to Q2-2021. Read a full market report here:
October 19, 2021

Associate Member Spotlight

Electronic Vehicle Registration (EVR) has arrived in Texas! Ready for a new title and registration experience? Incredibly Efficient DMS integration means no more re-keying of deal info. Full transparency Instantly know a vehicle’s status with easy-to-read badges. Unrivaled service Ask us questions and receive real answers, with 24/7 support. Ready to explore Vitu? Locally […]
June 21, 2021

Associate Member Spotlight

Moss Adams is a fully integrated professional services firm dedicated to assisting clients with growing, managing, and protecting prosperity. With over 300 professionals in Texas and more than 3,400 professionals across more than 25 locations, we work with many of the world’s most innovative companies and leaders. Our strength in the middle market enables […]
June 21, 2021

A Security Solution That Gives You Peace of Mind

Danner’s Security has been a leader in the automotive and commercial security solution business since 1939. With over 80 years of experience, Danner’s has helped commercial businesses, including car rental facilities and automotive dealerships like yours, find security solutions to fit their exact needs. Danner’s Security knows not all security solutions fit the same, […]
June 21, 2021

Signs of Normalcy

Roger Elswick, Community Honda, Kia and Toyota June 2021 Despite a severe inventory shortage affecting automakers and dealers nationwide, I believe we are beginning to see signs of normalcy. You could see it at the recent Houston Summer Auto Show. Automotive News reported that “normalcy was one of the biggest attractions” at the show […]
June 15, 2021

Houston Auto Market News Q1

Houston region’s total sales were up in the first quarter 2021 compared to Q4 2020. Read a full market report here:
January 27, 2021

Associate Member Spotlight

Common Metal Roof Problems to Watch For   Nice, clean (and dry!) showrooms help to sell cars. It seems that just about every Auto Dealership has one or more buildings with an exposed fastener metal roof system. It could be the body shop, parts building, repair shop, or showroom and offices. This style of […]
January 27, 2021

Everyone’s Job

By. Ritch Wheeler, Vice President of Training One of the common questions I get from dealer partners is, “Do I need a digital retailing department?”  Every time I hear that question it makes me think of Carl Sewell. I once read an article in which Carl Sewell was asked about a customer service department. […]
January 27, 2021

HADA Today Chairman’s Report

Keep Your Foot on the Gas By. Roger Elswick I would like to begin as your HADA Chairman with a big thanks to Houston area dealers for allowing me this high honor. I pledge, as I did as your South Texas NADA Director, to do the absolute best job I can to represent all […]
January 27, 2021

Houston Auto Market News

Houston Auto Market News is prepared for HADA by InfoNation, Inc. from data and analysis published in its monthly TexAutoFacts Report. This Forth Quarter Report takes a look at 2020 sales in the Houston region based on title transactions recorded by the Texas DMV.