You know your sales numbers as of right now, but do you know your competitors? Do you know where they are gaining share? Or which models/segments are trending in your target geography today? Do you know where other OEMs are selling or where it’s best to conquest specific models?   Effectv’s partnership with AUTOLFYTE EDGE […]

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By. Joe Chastang, HADA Chairman It’s been a decade since I first served as HADA Chairman, and a lot has changed since then. But what hasn’t changed is the high honor to serve one of the best, most effective dealer associations in the county. Thank you. As I take the reins, we are coming […]

Q4 – 2022 Total & Retail Sales in Houston Were Up Compared To Q4-2021. Auto industry insiders say 2022 was ‘a mixed bag.’ Perhaps that is true for US national sales, but as for the Houston region, dealers sold a whopping 310,907 units. A number unseen since 2015.  Review the full report here.HADA-NEWSLETTER-VOL14-ISSUE1-JAN2023

Chris Poulos, HADA Chairman, West Point Lincoln of Sugar Land and West Point Buick/GMC, West Point Lincoln. When you look back at the challenges we had last year with supply and inventory issues, I think you can still say we had a pretty good year. We battled through it and are starting to see […]

Find and reach in-market buyers using high-quality data and engage targeted audiences wherever they watch. Effectv pairs industry data with 1st party-aggregated Comcast data to create a strategy that seamlessly reaches the right audience in specific geographies. We have expanded our auto sales reporting to include AUTOFLYTE EDGE, a daily sales insights tool that […]

By. Chairman Chris Poulos Adapt and adopt – Classic tenants for auto dealers in a dynamic industry, and even truer today as we face significant new challenges. As I have said before auto dealers are a resilient bunch. We find our way through these things – supply disruptions, inflation, rising interest rates, a pandemic, […]

To say the auto industry is in flux is an understatement, but even as change roils the automotive marketplace, one thing remains clear: continued dealer success depends largely on the buyer experience.  As consumer demand grows for Electric Vehicles and digital alternatives to traditional showroom visits and vehicle purchases, advertising campaigns must evolve as […]

Q1 – 2022 Total & Retail Sales in Houston Were Up Compared To Q4-2021. Review the full report here.

Chris Poulos, HADA Chairman Hello HADA members and friends. I’m back! As you may recall, I held this chair in 2015. Aside from some miserable weather that year, I guess you could call it the good ‘ole days of ample inventories, strong sales, and good profits. Compare that to the unprecedented challenges dealers faced […]

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