The Houston Region’s automotive landscape witnessed notable shifts in the fourth quarter of 2023, reflecting both challenges and opportunities within the market. Despite an overall decrease in total sales from the preceding quarter, the region remained resilient and saw the 4th best year in new vehicle sales for the Houston Region at 356,437 vehicles […]

Data insights increasingly drive the way in which multiscreen TV advertising is planned and bought. This report, published biannually, provides an ongoing benchmark to help marketers use TV’s reach and precision across screens to be more effective in delivering results than ever before.  The comprehensive data set used for this report is from more […]

The Ever-evolving Automotive Landscape, by Joe Chastang, Chastang Ford Welcome to the end of 2023! I hope this message finds you in good health and high spirits. As we navigate the ever-evolving landscape of the automotive industry, I am pleased to see our business is still thriving, and the demand for vehicles remains robust. […]

In 2023, the Houston auto market showcased resilience and growth, marking it as the 4th best year in new vehicle sales since tracking began, with an impressive 356,437 vehicles sold. As we navigate the intricacies of the market, the report below offers insights into retail market share dynamics, average sales prices, and vehicle sales […]

In an exhilarating showcase of automotive talent, the Marshall Center for Advanced Careers of Alief ISD has emerged victorious as the winners of the highly competitive Student Automotive Tech Competition, earning the honor of representing their school at the North Texas Automobile Dealers Auto Tech Competition 2023 at Texas Motor Speedway in Fort Worth […]

Navigating the Curvy Road Ahead by Joe Chastang, Chastang Ford As we find ourselves midway through 2023, it’s time to take stock of where we stand in the ever-evolving automotive industry landscape. After a thunderous first quarter, the vehicle market in Houston appears to be finding its equilibrium, albeit with a few twists and […]

Q2- 2023 Total & Retail Sales in Houston Were Up Compared To Q1-2023 & Q2-2022. InfoNation says, “After a roaring first quarter in 2023, the vehicle market in Houston looks to be settling…somewhat. Total sales are still red hot for Q2, buoyed by strong fleet sales. Average Retail Price has cooled a bit after […]

Chairman’s Column: Joe Chastang, Chastang Ford When the first quarter sales report for the Houston Region arrived from InfoNation, Inc., I couldn’t help but wonder if the Roaring 20’s had made a comeback. The numbers were undeniably impressive, with total sales reaching 92,749 units in Q1-2023 compared to 73,011 units in Q4-2022 and 70,491 […]

Brittany Bastian, Sr. Measurement & Insights Analyst at Effectv Multiscreen TV is an effective tool for engaging audiences, building brand awareness, and increasing customer lifetime value. A recent study called TV Makes Memories shows that respondents found automotive ads to be 44% more relevant and were 31% more engaged when viewed on multiscreen TV. […]

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Q2- 2023 Total & Retail Sales in Houston Were Up Compared To Q4-2022 & Q1-2023. InfoNation says, “The roaring 20’s have arrived!” Not since Q3-2015 have total vehicle sales for the Houston region been stronger. The Houston region even outsold national sales during the last three years and finally, national sales are also on […]